Neer Interactive

Supply Chain Management

Prices are not determined by the central authority, prices are rather influenced by the interaction between buyers and sellers looking to conduct the same economic transaction. Market prices and production quantities are determined by the supply and demand model where the Buyers' preference comprise the demand side and sellers' preferences the supply side of the market.

Price and quantity are determined at the point where supply and demand come together, thus making price and quantity, the outputs of the supply and demand model, and not the inputs. Leveraging this big data in supply chain functions helps to improve business profitability and enhance operational efficiencies to reduce costs.

Supply chain management (SCM), is the management of a network of interconnected businesses involved in the ultimate provision of product and service packages required by end customers. It spans all movement and storage of raw materials, work-in-process inventory, and finished goods from the point- of- origin to point of consumption.

AMRA - Agriculture Marketing Research Analyst

AMRAAgriculture, the major sustenance resource for the human survival and is said to play a strategic role in the process of economic development of a country and the only source of food supply. A decline in growth of agriculture affects the growth rate of the economy. The Agriculture sector with its grand mark ranks second worldwide in farm output. The lack of supply chain management and market analysis results in price ambiguity of the commodities and inaccurate market opportunities analysis, making it one of the critical challenges in Agriculture. The other challenges include poor connectivity to rural areas, exploitation with adulterated fertilizers and pesticides, inadequate infrastructure, credit and storage facilities, etc.

This adverse situation can be addressed with Neer Interactives AMRA, a powerful marketing research analysis solution. AMRA stands for Agriculture Marketing Research Analyst, built on Data mining techniques combined with supply chain management and Geographical Information System (GIS) -Spatial Analysis versed with a patented principle of agriculture economics.

AMRA is a web-based product envisioned with intelligence & analysis to support the agriculture producers (farmers) in price, demand and time determination for the commodity produced. This model also identifies the markets and products with demand in advance, besides helping the policy makers (advisors) in the quality analysis of the supply chain from time to time.

Some of the significant features of the AMRA are

  1. Commodity mapping Locating the Commodity areas on the given map.
  2. Hot Spots (AMCs, yards based on crop, market fee mapped).
  3. Farmers Profit Intelligence Indicator (FPII) with quantity, price, month and commodity basis. (This indicator will helps and guide farmer to the best sale to sell his produce at right place and right time).
  4. Hot Spots extended onto commodity, temporary markets, market fee mapped, etc.
  5. Journey to Sale (of commodity) Route map based report, Trader Route map - to help in identifying the markets and products on demand.




NISL product suite - Agriculture DS Manager (Demand Supply Manager) is a web application that works on data mining and GIS to enlist and elevate the channel of demand on Maps. This program is the first of its kind in Agriculture that works as an index of hot spots and likely hot spots, hot dots and hot products.

DS Manager works as a data mining intelligence tool to analyze the pockets (clusters) from the previous year(s) to plan for the future roadmap in identifying the demand, organizing supply, tracking distribution and monitoring the sales. It also comes with a geo-tagged verification (GIS Eye) to verify the quality at the field level.

Agri- DS Manager fits on all data repositories of the (already) existing systems and is connected to the backend / UI based on the site specifications.

Some of the Tricky challenges addressed by DS Manager are

Is your organization following the patterns in the customer behavior in order to plan your marketing and routes of sales? -To help improve business effectively.

Have you worked out the reasons behind Customers Dropouts / Drop in Sales? And their distribution on ground (map) is not a uniform distribution on spatial density? -To reduce the loss in operations by qualitative analysis.

Is addressal of logistics in your firm worked-out using Customer base analysis, Cost of Customer Acquisition, Transportation, Marketing Cost?- To help the situation analysis- Vision oriented organizations work with Marketing Efficiency Models.

Is your organization working on High Risk Zones / Groups - the places where the chances of damage are more and vigilance angle is required? - Data plays a major role in taking a decision and accommodating the customer accordingly. Data wrt. Seasons, fertilizers, process has to available in one base - GIS to address this challenge, like in DS Manager.

If your organization is also working on these lines, you are on the right track. Neer Interactives - Agri DS Manager is the solution to challenges in Marketing, Sales, Production, and Quality Control, Customer Analysis in a user friendly application to help better business operations.

The organization works as an agriculture service provider of Information Systems,logistics in all the stages of farming so as to achieve improvement in the agriculture practices followed by the Supply Chain Management to help the upliftment of our clientele that includes Government, Corporations, Cooperative Societies, farmers, etc.


AGRI-PRO ANALYSTThe primary risk in Agriculture is to the wholesalers, banking firms, and Commodity Traders as the stock accumulated may turn into huge losses without a notice. However, the risk is also due to the e associated farmers who are unaware of the appropriate key to the price, place, product, period (time to sell)because of no / lack of proper information on time.

Some of the significant features of the AMRA are

  1. Farmer / Commodity / Customer / Crop mapping
  2. Hot Spots - (AMCs, yards based on crop, market fee, Revenue Made)
  3. Market Profit Intelligence Indicator
  4. Journey to Sale (of commodity / Stock)
  5. Route map based report (the path travelled by the stock), Trader Route map

AMRA, Agriculture Marketing Research Analyst works as a platform to make decisions in the commodity regions that are influenced by multi parameters like place, price, promotion, period (time) and product. It comes with an analytical intelligence combined with the rational theory of choice making it more optimum to guide the decision maker. The Market intelligence/surveys information can also be integrated in order to compare between the intra-inter and Extra- Markets and market spaces.